Ecuador
Two campaigns, kept apart. Campaign 1 is the main result. Campaign 2 is experimental: it redirects, and it targets mainstream keywords with very high search volume. The tables below are not combined.
$47.77
1,661 clicks · 27,744 impressions · CTR 5.99%
632 conversions · $0.08 each · CPC $0.03
$1.17
96 clicks · 1,119 impressions · CTR 8.58%
$5.20/day · Eligible (Limited) · CPC $0.01
What lines up
- 25–34 is the largest age group in both. Campaign 1: 440 clicks and 169 conversions. Campaign 2: 34 clicks, the most of any age, and no conversions recorded.
- Guayas and Pichincha lead both. In Campaign 1 that shows up as Guayaquil and Quito. In Campaign 2 the cut is by province: Guayas 31 clicks, Pichincha 19.
- Both pay very little per click. Campaign 1 average CPC is $0.03. Campaign 2 is $0.01.
What does not
- Campaign 2 clicks harder: CTR 8.58% against Campaign 1’s 5.99%, on far less volume (1,119 impressions versus 27,744).
- Campaign 2’s CTR falls as age rises, from 12.41% at 18–24 to 5.83% at 65+. Campaign 1 stays in a narrow band, about 5% to 7%, at every age.
- Campaign 1 records 632 conversions at $0.08. Campaign 2 records none. Conversion tracking on Campaign 2 is incomplete, so that zero is not a read on the landing page.
- On the landing page, average stay is 249.5 seconds and average scroll is 13.1%. People stay a long time and move through little of the page.
Campaign 1
$47.77
Account total1,661
All reported clicks27,744
All reported impressions5.99%
Clicks ÷ impressions$0.03
Cost ÷ clicks28.73%
Printed, not rebuilt632
Counted in the export$0.08
Cost ÷ conversionsFemale carries the result
Female delivered 350 of 632 conversions (55.38%) at $0.06 each, on 41.72% of spend. Male took 47.75% of spend ($22.81) for 248 conversions at $0.09. Unknown gender converted far more thinly: 34 conversions from 227 clicks, at $0.15.
Volume sits in 25–34, price rises after 55
25–34 produced the most conversions, 169, at $0.06. 18–24 is the cheapest band at $0.05. 65+ has the highest printed conversion rate in the export (44.85%) and the highest age-band spend ($10.15), at $0.12 per conversion. 55–64 is the expensive band at $0.13. Unknown age is 242 clicks and only 40 conversions.
Guayaquil leads the cities that were listed
Guayaquil: 387 clicks, 150 conversions, $0.08, CTR 5.78%. Quito is next on volume (225 clicks, 93 conversions) with a lower CTR (4.38%) and a higher cost per conversion ($0.11). The city list sums to the export’s location total, 1,035 clicks and $33.70. The account is larger by 626 clicks, $14.07, and 231 conversions. That remainder is not assigned to a city here.
A few coastal cities look cheap, on little volume
Among cities with at least 5 conversions, the lowest cost per conversion is Chone ($0.02, 10 conv.), Salitre ($0.02, 5 conv.), Babahoyo ($0.03, 11 conv.), Naranjito ($0.04, 6 conv.), Puyo ($0.04, 7 conv.). Cuenca ($0.17), Esmeraldas ($0.18), and Loja ($0.40) convert thinly for the clicks they used. Treat the small cities as a watchlist. A printed conversion rate of 100% or more means the export counted more than one conversion for some clicks.
Gender
Female is 55.38% of conversions and 41.72% of spend. Male is the larger share of spend.
| Gender | Clicks | Impr. | CTR | Avg. CPC | Cost | Conv. rate | Conv. | Cost / conv. |
|---|---|---|---|---|---|---|---|---|
Female | 807 | 12,651 | 6.38% | $0.02 | $19.93 | 36.80% | 350 | $0.06 |
Male | 627 | 11,449 | 5.48% | $0.04 | $22.81 | 32.12% | 248 | $0.09 |
Unknown | 227 | 3,644 | 6.23% | $0.02 | $5.04 | 7.13% | 34 | $0.15 |
| Total: Genders | 1,661 | 27,744 | 5.99% | $0.03 | $47.77 | 28.73% | 632 | $0.08 |
Age
Bar color follows cost per conversion. Green is $0.05 or less. Amber is $0.12 or more.
| Age | Clicks | Impr. | CTR | Avg. CPC | Cost | Conv. rate | Conv. | Cost / conv. |
|---|---|---|---|---|---|---|---|---|
18–24 | 202 | 3,485 | 5.80% | $0.02 | $3.69 | 30.04% | 79 | $0.05 |
25–34 | 440 | 6,341 | 6.94% | $0.02 | $9.69 | 31.83% | 169 | $0.06 |
35–44 | 261 | 4,475 | 5.83% | $0.03 | $6.59 | 36.51% | 115 | $0.06 |
45–54 | 185 | 3,010 | 6.15% | $0.03 | $5.03 | 38.53% | 84 | $0.06 |
55–64 | 158 | 2,942 | 5.37% | $0.05 | $7.41 | 31.02% | 58 | $0.13 |
65+ | 173 | 3,462 | 5.00% | $0.06 | $10.15 | 44.85% | 87 | $0.12 |
Unknown | 242 | 4,029 | 6.01% | $0.02 | $5.21 | 8.13% | 40 | $0.13 |
| Total: Ages | 1,661 | 27,744 | 5.99% | $0.03 | $47.77 | 28.73% | 632 | $0.08 |
Locations
The city list matches the export’s location total on clicks, impressions, and conversions. It covers 62.3% of account clicks and 63.4% of conversions. The rest is not tied to a city in this export.
Clicks
1,035 in cities · 1,661 account
Cost
$33.70 in cities · $47.77 account
Conversions
401 in cities · 632 account
Outside the city list
Account minus the location total. Rates here are calculated, not printed.
626
9,239
6.78%
$14.07
231
$0.06
Top cities by conversions
Provinces
Rolled up from the city rows. CTR, cost per conversion, and conversions per click are calculated.
| Province | Cities | Clicks | Impr. | CTR | Cost | Conv. | Cost / conv. | Conv. / click |
|---|---|---|---|---|---|---|---|---|
| Guayas | 8 | 468 | 7,567 | 6.18% | $14.06 | 185 | $0.08 | 39.53% |
| Pichincha | 4 | 233 | 5,242 | 4.44% | $10.57 | 99 | $0.11 | 42.49% |
| Manabi | 13 | 85 | 1,535 | 5.54% | $2.38 | 38 | $0.06 | 44.71% |
| Los Rios | 4 | 40 | 400 | 10.00% | $0.73 | 14 | $0.05 | 35.00% |
| El Oro | 6 | 33 | 596 | 5.54% | $0.71 | 10 | $0.07 | 30.30% |
| Tungurahua | 2 | 29 | 477 | 6.08% | $0.61 | 10 | $0.06 | 34.48% |
| Imbabura | 1 | 27 | 306 | 8.82% | $0.78 | 9 | $0.09 | 33.33% |
| Chimborazo | 3 | 21 | 359 | 5.85% | $0.81 | 7 | $0.12 | 33.33% |
| Pastaza | 1 | 9 | 93 | 9.68% | $0.25 | 7 | $0.04 | 77.78% |
| Azuay | 4 | 27 | 734 | 3.68% | $0.84 | 5 | $0.17 | 18.52% |
| Loja | 6 | 14 | 383 | 3.66% | $1.04 | 4 | $0.26 | 28.57% |
| Santa Elena | 3 | 13 | 170 | 7.65% | $0.39 | 4 | $0.10 | 30.77% |
| Morona-Santiago | 3 | 5 | 71 | 7.04% | $0.06 | 3 | $0.02 | 60.00% |
| Esmeraldas | 2 | 10 | 247 | 4.05% | $0.19 | 1 | $0.19 | 10.00% |
| Not stated | 1 | 8 | 91 | 8.79% | $0.04 | 1 | $0.04 | 12.50% |
| Sucumbios | 3 | 3 | 41 | 7.32% | $0.04 | 1 | $0.04 | 33.33% |
| Canar | 2 | 2 | 88 | 2.27% | $0.07 | 1 | $0.07 | 50.00% |
| Bolivar | 1 | 2 | 45 | 4.44% | $0.01 | 1 | $0.01 | 50.00% |
| Zamora Chinchipe | 1 | 1 | 17 | 5.88% | $0.04 | 1 | $0.04 | 100.00% |
| Galapagos Province | 2 | 4 | 29 | 13.79% | $0.05 | 0 | — | 0.00% |
| Cotopaxi | 1 | 1 | 6 | 16.67% | $0.00 | 0 | — | 0.00% |
| Carchi | 1 | 0 | 8 | 0.00% | $0.00 | 0 | — | 0.00% |
Cities
72 of 72 cities. Cost per conversion in green is $0.05 or less, and in red is $0.12 or more.
| City | Clicks | Impr. | CTR | Avg. CPC | Cost | Conv. rate | Conv. | Cost / conv. |
|---|---|---|---|---|---|---|---|---|
Guayaquil Guayas | 387 | 6,695 | 5.78% | $0.03 | $12.15 | 28.90% | 150 | $0.08 |
Quito Pichincha | 225 | 5,133 | 4.38% | $0.05 | $10.51 | 27.76% | 93 | $0.11 |
Manta Manabi | 32 | 584 | 5.48% | $0.03 | $1.04 | 27.27% | 12 | $0.09 |
Portoviejo Manabi | 30 | 510 | 5.88% | $0.03 | $0.91 | 29.73% | 11 | $0.08 |
Ambato Tungurahua | 29 | 467 | 6.21% | $0.02 | $0.61 | 28.57% | 10 | $0.06 |
Duran Guayas | 28 | 278 | 10.07% | $0.03 | $0.83 | 28.13% | 9 | $0.09 |
Cuenca Azuay | 27 | 708 | 3.81% | $0.03 | $0.84 | 12.50% | 5 | $0.17 |
Ibarra Imbabura | 27 | 306 | 8.82% | $0.03 | $0.78 | 23.68% | 9 | $0.09 |
Milagro Guayas | 27 | 342 | 7.89% | $0.02 | $0.57 | 35.29% | 12 | $0.05 |
Machala El Oro | 26 | 478 | 5.44% | $0.02 | $0.61 | 21.43% | 9 | $0.07 |
Babahoyo Los Rios | 24 | 211 | 11.37% | $0.02 | $0.37 | 40.74% | 11 | $0.03 |
Riobamba Chimborazo | 17 | 320 | 5.31% | $0.03 | $0.55 | 19.23% | 5 | $0.11 |
Chone Manabi | 16 | 152 | 10.53% | $0.01 | $0.24 | 47.62% | 10 | $0.02 |
Naranjito Guayas | 15 | 102 | 14.71% | $0.02 | $0.25 | 35.29% | 6 | $0.04 |
Loja Loja | 10 | 265 | 3.77% | $0.08 | $0.80 | 14.29% | 2 | $0.40 |
Esmeraldas Esmeraldas | 10 | 214 | 4.67% | $0.02 | $0.18 | 8.33% | 1 | $0.18 |
Salinas Santa Elena | 10 | 127 | 7.87% | $0.02 | $0.19 | 27.27% | 3 | $0.06 |
Puyo Pastaza | 9 | 93 | 9.68% | $0.03 | $0.25 | 63.64% | 7 | $0.04 |
Salitre Guayas | 8 | 63 | 12.70% | $0.01 | $0.10 | 62.50% | 5 | $0.02 |
Valencia Los Rios | 8 | 61 | 13.11% | $0.02 | $0.19 | 0.00% | 0 | $0.00 |
La Concordia Province not stated | 8 | 91 | 8.79% | $0.01 | $0.04 | 12.50% | 1 | $0.04 |
Buena Fe Los Rios | 6 | 75 | 8.00% | $0.01 | $0.08 | 28.57% | 2 | $0.04 |
Cayambe Pichincha | 4 | 63 | 6.35% | $0.01 | $0.03 | 33.33% | 2 | $0.02 |
Puerto Ayora Galapagos Province | 4 | 20 | 20.00% | $0.01 | $0.04 | 0.00% | 0 | $0.00 |
Chambo Chimborazo | 4 | 21 | 19.05% | $0.06 | $0.26 | 40.00% | 2 | $0.13 |
Shushufindi Sucumbios | 3 | 36 | 8.33% | $0.01 | $0.04 | 20.00% | 1 | $0.04 |
Pinas El Oro | 3 | 27 | 11.11% | $0.01 | $0.03 | 0.00% | 0 | $0.00 |
Gualaquiza Morona-Santiago | 3 | 24 | 12.50% | $0.02 | $0.05 | 0.00% | 0 | $0.00 |
Azogues Canar | 2 | 76 | 2.63% | $0.04 | $0.07 | 50.00% | 1 | $0.07 |
Rocafuerte Manabi | 2 | 22 | 9.09% | $0.05 | $0.10 | 50.00% | 1 | $0.10 |
Ventanas Los Rios | 2 | 53 | 3.77% | $0.05 | $0.09 | 33.33% | 1 | $0.09 |
Guaranda Bolivar | 2 | 45 | 4.44% | $0.01 | $0.01 | 33.33% | 1 | $0.01 |
Machachi Pichincha | 2 | 32 | 6.25% | $0.01 | $0.02 | 100.00% | 3 | $0.01 |
Palora Morona-Santiago | 2 | 9 | 22.22% | $0.00 | $0.01 | 150.00% | 3 | $0.00 |
Anconcito Santa Elena | 2 | 25 | 8.00% | $0.09 | $0.19 | 50.00% | 1 | $0.19 |
Amaguana Pichincha | 2 | 14 | 14.29% | $0.01 | $0.01 | 50.00% | 1 | $0.01 |
Pedro Carbo Guayas | 2 | 39 | 5.13% | $0.01 | $0.02 | 66.67% | 2 | $0.01 |
Arenillas El Oro | 2 | 24 | 8.33% | $0.01 | $0.02 | 0.00% | 0 | $0.00 |
Celica Loja | 2 | 14 | 14.29% | $0.10 | $0.20 | 50.00% | 1 | $0.20 |
Calceta Manabi | 2 | 51 | 3.92% | $0.01 | $0.01 | 66.67% | 2 | $0.01 |
Macara Loja | 1 | 21 | 4.76% | $0.02 | $0.02 | 33.33% | 1 | $0.02 |
Sigchos Cotopaxi | 1 | 6 | 16.67% | $0.00 | $0.00 | 0.00% | 0 | $0.00 |
Coronel Marcelino Mariduena Guayas | 1 | 42 | 2.38% | $0.14 | $0.14 | 50.00% | 1 | $0.14 |
Pedernales Manabi | 1 | 44 | 2.27% | $0.05 | $0.05 | 50.00% | 1 | $0.05 |
Bahia de Caraquez Manabi | 1 | 31 | 3.23% | $0.01 | $0.01 | 0.00% | 0 | $0.00 |
Zamora Zamora Chinchipe | 1 | 17 | 5.88% | $0.04 | $0.04 | 100.00% | 1 | $0.04 |
El Cambio El Oro | 1 | 11 | 9.09% | $0.04 | $0.04 | 100.00% | 1 | $0.04 |
Monteverde Santa Elena | 1 | 18 | 5.56% | $0.01 | $0.01 | 0.00% | 0 | $0.00 |
Portovelo El Oro | 1 | 29 | 3.45% | $0.01 | $0.01 | 0.00% | 0 | $0.00 |
Flavio Alfaro Manabi | 1 | 22 | 4.55% | $0.01 | $0.01 | 100.00% | 1 | $0.01 |
Catacocha Loja | 1 | 14 | 7.14% | $0.02 | $0.02 | 0.00% | 0 | $0.00 |
Pelileo Tungurahua | 0 | 10 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Bolivar Carchi | 0 | 8 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Montecristi Manabi | 0 | 9 | 0.00% | — | $0.01 | 0.00% | 0 | $0.00 |
Puerto Baquerizo Moreno Galapagos Province | 0 | 9 | 0.00% | — | $0.01 | 0.00% | 0 | $0.00 |
Macas Morona-Santiago | 0 | 38 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Pacayacu Sucumbios | 0 | 4 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Catamayo Loja | 0 | 37 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Pucara Azuay | 0 | 4 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Atacames Esmeraldas | 0 | 33 | 0.00% | — | $0.01 | 0.00% | 0 | $0.00 |
Pajan Manabi | 0 | 26 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Crucita Manabi | 0 | 20 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
El Tambo Canar | 0 | 12 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Santa Ana Manabi | 0 | 33 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Puerto Lopez Manabi | 0 | 31 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Isidro Ayora Guayas | 0 | 6 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Tarapoa Sucumbios | 0 | 1 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Zaruma El Oro | 0 | 27 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Paute Azuay | 0 | 14 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Pallatanga Chimborazo | 0 | 18 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Giron Azuay | 0 | 8 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
Cariamanga Loja | 0 | 32 | 0.00% | — | $0.00 | 0.00% | 0 | $0.00 |
| Total: Locations | 1,035 | 18,505 | 5.59% | $0.03 | $33.70 | 28.40% | 401 | $0.08 |
Campaign 2
Experimental. It redirects, and it targets mainstream keywords with very high search volume. Kept separate from Campaign 1.
$1.17
96
1,119
8.58%
$0.01
0
249.5s
13.1%
Age
Same age bands as Campaign 1. No conversions are recorded in any band.
| Age | Clicks | Impr. | CTR | Avg. CPC | Cost | Conv. rate | Conv. | Cost / conv. |
|---|---|---|---|---|---|---|---|---|
18–24 | 18 | 145 | 12.41% | $0.01 | $0.22 | 0.00% | 0 | $0.00 |
25–34 | 34 | 370 | 9.19% | $0.01 | $0.32 | 0.00% | 0 | $0.00 |
35–44 | 14 | 209 | 6.70% | $0.01 | $0.17 | 0.00% | 0 | $0.00 |
45–54 | 9 | 104 | 8.65% | $0.02 | $0.14 | 0.00% | 0 | $0.00 |
55–64 | 8 | 109 | 7.34% | $0.01 | $0.11 | 0.00% | 0 | $0.00 |
65+ | 6 | 103 | 5.83% | $0.02 | $0.11 | 0.00% | 0 | $0.00 |
Unknown | 7 | 79 | 8.86% | $0.02 | $0.11 | 0.00% | 0 | $0.00 |
| Total: Ages | 96 | 1,119 | 8.58% | $0.01 | $1.17 | 0.00% | 0 | $0.00 |
Provinces
Province rows in this export. They are not mixed with Campaign 1 cities. Listed rows are 86 clicks and $1.03. The campaign total is 96 clicks and $1.17.
| Province | Clicks | Impr. | CTR | Avg. CPC | Cost | Conv. rate | Conv. | Cost / conv. |
|---|---|---|---|---|---|---|---|---|
Guayas | 31 | 392 | 7.91% | $0.01 | $0.36 | 0.00% | 0 | $0.00 |
Pichincha | 19 | 173 | 10.98% | $0.01 | $0.26 | 0.00% | 0 | $0.00 |
Manabi | 10 | 111 | 9.01% | $0.01 | $0.12 | 0.00% | 0 | $0.00 |
Esmeraldas | 9 | 65 | 13.85% | $0.01 | $0.11 | 0.00% | 0 | $0.00 |
El Oro | 5 | 73 | 6.85% | $0.01 | $0.04 | 0.00% | 0 | $0.00 |
Los Rios | 3 | 41 | 7.32% | $0.00 | $0.01 | 0.00% | 0 | $0.00 |
Santa Elena | 3 | 26 | 11.54% | $0.01 | $0.03 | 0.00% | 0 | $0.00 |
Tungurahua | 2 | 20 | 10.00% | $0.01 | $0.02 | 0.00% | 0 | $0.00 |
Chimborazo | 2 | 15 | 13.33% | $0.01 | $0.02 | 0.00% | 0 | $0.00 |
Imbabura | 2 | 34 | 5.88% | $0.03 | $0.06 | 0.00% | 0 | $0.00 |
| Total: Campaign | 96 | 1,119 | 8.58% | $0.01 | $1.17 | 0.00% | 0 | $0.00 |